Day II: Marketing & Economics

Marketing Day is basically the payday for the ranch operation. Participants will be given helpful tips on managing ranches and marketing not only livestock, but natural resources as well.

Stan Bevers, Professor and Extension Economist with Texas A&M AgriLife Extension, will start the day off by showing participants how to establish economic baselines and how to develop analysis of cow-calf operations that will fulfill the owner's objectives. Stan will also discuss how pregnancy rates, calving rates and weaning weights are key to setting production parameters on Southwest cattle ranches.

Dennis Braden, Manager of Swenson Ranch in Stamford, Texas, will educate youth on ranch budgets, goal setting, and all other aspects of planning and managing for profit. Dennis will also discuss the importance of management of natural resources such as, minerals, recreation, wildlife and the production of farm commodities.

Jack Blandford and Dennis Braden team up to teach the youth the importance of getting cattle marketed to receive the highest value. Dennis will discuss video auction and Jack will discuss sale barns and conduct a live cattle auction youth will take part in. Youth will be given a buying responsibility and they will have to plan and bid on the livestock to stock their ranch.

Donald Martinez Jr., part-owner of a family owned USDA processing facility "Naturally NM and Zenitram Ranch" in El Rito, NM will discuss custom beef orders. He will educate youth on how to cater to their customers and how to form direct sales of beef products. Niche markets/customers will be the main focus with grass fed beef being the main topic. Donald will share information on processing, packaging and market development.

Blair Clavel, Harding County Extension Agent, will round the day out with his training on "How Many Dollars Are Our Cattle Worth?" Blair will give youth insight on buying and selling slaughter cattle on value based grids. Participants will learn about quality and yield grades, dressing percent, and what types of cattle should be sold on a formula basis. Youth will perform a hands-on competition to test their skills of marketing cattle on a grid basis.

All aspects of marketing will be covered on Marketing Day. Youth will be better prepared to return home and market livestock when the time arises.

Patrick Torres
Phone: 505-983-4615