Schedule of Events: Marketing Day

Morning Session

Managing Ranch Resources for Profitability

Production and Financial Anatomy of Western Ranches
Presenter: Stan Bevers
A comparison of high versus low profit potential ranches.

Cattle Marketing Methods to Maximize Ranch Profitability

Presenter: Dennis Braden
Developing ranch budgets, goals, and planning for profit.


Afternoon Session - Capturing the Value

The Mechanics of Sale Barn Marketing

Presenter: Jack Blandford
How to buy and sell cattle in modern market outlets.

Developing Direct Sales of Beef to Consumers

Presenter: Donald Martinez
Successful direct beef sale opportunities.

Grid Marketing

Presenter: Blair Clavel
Taking grades into consideration into your marketing formula.


Evening Session - Ranch Management Plans