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Schedule of Events: Marketing Day

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Morning Session:

Managing Ranch Resources for Profitability

Production and Financial Anatomy of Western Ranches

Presenter: Stan Bevers

A comparison of high versus low profit potential ranches.

Cattle Marketing Methods to Maximize Ranch Profitability

Presenter: Dennis Braden

Developing ranch budgets, goals, and planning for profit.


Afternoon Session: Capturing the Value

The Mechanics of Sale Barn Marketing

Presenter: Jack Blandford

How to buy and sell cattle in modern market outlets.

Developing Direct Sales of Beef to Consumers

Presenter: Donald Martinez

Successful direct beef sale opportunities.

Grid Marketing

Presenter: Blair Clavel

Taking grades into consideration into your marketing formula.


Evening Session: Ranch Management Plans