# Marketing Pecans

Guide Z-304
Esteban Herrera, Extension Horticulturist
Thomas Clevenger, Professor, Agricultural Economics and Agricultural Business
Bealquin Gomez, Extension Economist
College of Agriculture, Consumer and Environmental Sciences New Mexico State University (Print Friendly PDF)

Pecans are commonly sold by commercial growers on a price-per-point basis. The price-per-point is the dollars per pound of edible nut meat. The higher the nut meat percentage in a sample or samples of pecans from a given lot, the higher the price paid to a grower for a pound of in-shell pecans. Nut meat yield, also called shelloff percentage, refers to the amount of nut meat yield in relation to the weight of the whole (inshell) pecan.

Once pecans are sampled, and the shell-off percentage is determined, the grower’s price can be calculated. To calculate the grower’s price, the price-per-point being offered and the percent kernel (shell-off percentage) from the sample must be known. These two values are used to calculate the price a grower will receive for in-shell pecans. The calculation is:

Price per pound of in-shell pecans = (% kernel) × (price-per-point)

If kernel percentage and the price-per-point being offered are known, use table 1 to find the equivalent price per pound of in-shell pecans. To use table 1, find the shell-off percentage (percent kernel) in the left-hand column, then find the quoted price-per-point across the top row of the table. The intersection of the percent kernel row and the quoted price-per-point column will be the price per pound of in-shell pecans. If the price-per-point being quoted is between the 5-cent increments of table 1, use the calculation above to get an exact price per pound for in-shell pecans.

Table 1. Price per pound of in-shell pecans.
Price per pound of in-shell pecans = percent kernel(PK) × price-per-point.

 PK Price Per Point (in dollars) 1.50 1.55 1.60 1.65 1.70 1.75 1.80 1.85 1.90 1.95 2.00 2.05 2.10 2.15 2.20 2.25 2.30 2.35 Price Per Pound In-Shell 40 0.600 0.620 0.640 0.660 0.680 0.700 0.720 0.740 0.760 0.780 0.800 0.820 0.840 0.860 0.880 0.900 0.920 0.940 41 0.615 0.640 0.660 0.680 0.700 0.718 0.738 0.759 0.779 0.800 0.820 0.841 0.861 0.882 0.902 0.923 0.943 0.964 42 0.630 0.650 0.670 0.690 0.710 0.735 0.756 0.777 0.798 0.819 0.840 0.861 0.882 0.903 0.924 0.945 0.966 0.987 43 0.645 0.670 0.690 0.710 0.730 0.753 0.774 0.796 0.817 0.839 0.860 0.882 0.903 0.925 0.946 0.968 0.989 1.011 44 0.660 0.680 0.700 0.730 0.750 0.770 0.792 0.814 0.836 0.858 0.880 0.902 0.924 0.946 0.968 0.990 1.012 1.034 45 0.675 0.700 0.720 0.740 0.770 0.788 0.810 0.833 0.855 0.878 0.900 0.923 0.945 0.968 0.990 1.013 1.035 1.058 46 0.690 0.710 0.740 0.760 0.780 0.805 0.828 0.851 0.874 0.897 0.920 0.943 0.966 0.989 1.012 1.035 1.058 1.081 47 0.705 0.730 0.750 0.780 0.800 0.823 0.846 0.870 0.893 0.917 0.940 0.964 0.987 1.011 1.034 1.058 1.081 1.105 48 0.720 0.740 0.770 0.790 0.820 0.840 0.864 0.888 0.912 0.936 0.960 0.984 1.008 1.032 1.056 1.080 1.104 1.128 49 0.735 0.760 0.780 0.810 0.830 0.858 0.882 0.907 0.931 0.956 0.980 1.005 1.029 1.053 1.078 1.103 1.127 1.152 50 0.750 0.780 0.800 0.830 0.850 0.875 0.900 0.925 0.950 0.975 1.000 1.025 1.050 1.075 1.100 1.125 1.150 1.175 51 0.765 0.790 0.820 0.840 0.870 0.893 0.918 0.944 0.969 0.994 1.020 1.046 1.071 1.097 1.122 1.148 1.173 1.199 52 0.780 0.810 0.830 0.860 0.880 0.910 0.936 0.962 0.988 1.014 1.040 1.066 1.092 1.118 1.144 1.170 1.196 1.222 53 0.795 0.820 0.850 0.870 0.900 0.928 0.954 0.981 1.007 1.034 1.060 1.087 1.113 1.140 1.166 1.193 1.219 1.246 54 0.810 0.840 0.860 0.890 0.920 0.945 0.972 0.999 1.026 1.053 1.080 1.107 1.134 1.161 1.188 1.215 1.242 1.269 55 0.825 0.850 0.880 0.910 0.940 0.963 0.990 1.018 1.045 1.073 1.100 1.128 1.155 1.183 1.210 1.238 1.265 1.293 56 0.840 0.870 0.900 0.920 0.950 0.980 1.008 1.036 1.064 1.092 1.120 1.148 1.176 1.204 1.232 1.260 1.288 1.316 57 0.855 0.880 0.910 0.940 0.970 0.998 1.026 1.055 1.083 1.112 1.140 1.169 1.197 1.226 1.254 1.283 1.311 1.340 58 0.870 0.900 0.930 0.960 0.990 1.015 1.044 1.073 1.102 1.131 1.160 1.189 1.218 1.247 1.276 1.305 1.334 1.363 59 0.885 0.910 0.940 0.970 1.000 1.033 1.062 1.092 1.121 1.150 1.180 1.210 1.239 1.269 1.298 1.328 1.357 1.387 60 0.900 0.930 0.960 0.990 1.020 1.050 1.080 1.110 1.140 1.170 1.200 1.230 1.260 1.290 1.320 1.350 1.380 1.410

* PK = Percent Kernal

If a grower knows the percent kernel from crop samples and the in-shell price per pound, the price-per-point (price per pound of pecan nut meat) can be calculated by the formula:

Price-per-point = in-shell price per pound
% kernel

Table 2 is a quick reference to price-per-point. Find the percent kernel in the left-hand column and the in-shell price per pound in the row across the top of the table. The intersection of the percent kernel row and the in-shell price per pound column is the price-per-point.

Table 2. Price-per-point or price per pound of pecan meat.
Price-per-point = percent kernel(PK)/in-shell price.

 PK In-Shell Price Per Pound (in dollars) 0.50 0.55 0.60 0.65 0.70 0.75 0.80 0.85 0.90 0.95 1.00 1.05 1.10 1.15 1.20 1.25 In-Shell Price Per Pound (in dollars) 40 1.250 1.375 1.500 1.625 1.750 1.875 2.000 2.125 2.250 2.375 2.500 2.625 2.750 2.875 3.000 3.125 41 1.220 1.341 1.463 1.585 1.707 1.829 1.951 2.073 2.195 2.317 2.439 2.561 2.683 2.805 2.927 3.049 42 1.190 1.310 1.429 1.548 1.667 1.786 1.905 2.024 2.143 2.262 2.381 2.500 2.619 2.738 2.857 2.976 43 1.163 1.279 1.395 1.512 1.628 1.744 1.860 1.977 2.093 2.209 2.326 2.442 2.558 2.674 2.791 2.907 44 1.136 1.250 1.364 1.477 1.591 1.705 1.818 1.932 2.045 2.159 2.273 2.386 2.500 2.614 2.727 2.841 45 1.111 1.222 1.333 1.444 1.556 1.667 1.778 1.889 2.000 2.111 2.222 2.333 2.444 2.556 2.667 2.778 46 1.087 1.196 1.304 1.413 1.522 1.630 1.739 1.848 1.957 2.065 2.174 2.283 2.391 2.500 2.609 2.717 47 1.064 1.170 1.277 1.383 1.489 1.596 1.702 1.809 1.915 2.021 2.128 2.234 2.340 2.447 2.553 2.660 48 1.042 1.146 1.250 1.354 1.458 1.562 1.667 1.771 1.875 1.979 2.083 2.188 2.292 2.396 2.500 2.604 49 1.020 1.122 1.224 1.327 1.429 1.531 1.633 1.735 1.837 1.939 2.041 2.143 2.245 2.347 2.449 2.551 50 1.000 1.100 1.200 1.300 1.400 1.500 1.600 1.700 1.800 1.900 2.000 2.100 2.200 2.300 2.400 2.500 51 0.980 1.078 1.176 1.275 1.373 1.471 1.569 1.667 1.765 1.863 1.961 2.059 2.157 2.255 2.353 2.451 52 0.962 1.058 1.154 1.250 1.346 1.442 1.538 1.635 1.731 1.827 1.923 2.019 2.115 2.212 2.308 2.404 53 0.943 1.038 1.132 1.226 1.321 1.415 1.509 1.604 1.698 1.792 1.887 1.981 2.075 2.170 2.264 2.358 54 0.926 1.019 1.111 1.204 1.296 1.389 1.481 1.574 1.667 1.759 1.852 1.944 2.037 2.130 2.222 2.315 55 0.909 1.000 1.091 1.182 1.273 1.364 1.455 1.545 1.636 1.727 1.818 1.909 2.000 2.091 2.182 2.273 56 0.893 0.982 1.071 1.161 1.250 1.339 1.429 1.518 1.607 1.696 1.786 1.875 1.964 2.054 2.143 2.232 57 0.877 0.965 1.053 1.140 1.228 1.316 1.404 1.491 1.579 1.667 1.754 1.842 1.930 2.018 2.105 2.193 58 0.862 0.948 1.034 1.121 1.207 1.293 1.379 1.466 1.522 1.638 1.742 1.810 1.897 1.983 2.069 2.155 59 0.847 0.932 1.017 1.102 1.186 1.271 1.356 1.441 1.525 1.610 1.695 1.780 1.864 1.949 2.034 2.119 60 0.833 0.917 1.000 1.083 1.167 1.250 1.333 1.417 1.500 1.583 1.667 1.750 1.833 1.917 2.000 2.083

* PK = Percent Kernal

Growers can use tables 1 and 2 as easy guides to help calculate prices when negotiating crop prices with brokers, processors and other buyers.

Growers who have an independent sample taken to determine percent kernel for their pecans will be in a better position to negotiate prices with buyers and brokers. The New Mexico Department of Agriculture, on the New Mexico State University campus in Las Cruces, provides this service for local pecan growers. Some pecan cleaners will sample a grower’s pecans and calculate a percent kernel, and so will some buyers. This should be done before the sale so the grower and buyer understand the quality of the pecans involved in the transaction.

To find more resources for your business, home, or family, visit the College of Agricultural, Consumer and Environmental Sciences on the World Wide Web at aces.nmsu.edu.

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Revised and electronically distributed April 2003, Las Cruces, NM.