The College of Agricultural, Consumer & Environmental Sciences strives to create a "family-like" atmosphere for its students, staff and faculty. Three years ago, the College developed a Brand that could unite its students through a shared symbol.

The Sam Steel Brand is used to "welcome" our freshman into the ACES Family and to say "thank you" to our seniors for choosing to be an Aggie with the ACES College.

The Sam Steel Welcoming Ceremony occurs once a year during NMSU Homecoming.

(Formerly known as The Branding Ceremony)

2016 Welcoming Ceremony

Image of 2016 branding ceremony