During 40 hours of classroom instruction and a 35 hour field-based practicum, students research the feasibility of a business idea of their choice and produce a business plan. At the end of the course, students present their business plans to a panel of business men and women from the community in a "best" business plan contest for honors and awards.
The course curriculum includes:
What is entrepreneurship?
Characteristics of a successful entrepreneur.
Rewards and challenges of entrepreneurship.
The importance of entrepreneurs in the American economy.
Supply and demand forces in the economy.
How to select a business.
How a successful business satisfies a consumer need.
Market research - knowing potential customers and what they want.
The essence of selling is teaching.
Hiring, training, and retaining good employees.
Understanding business costs.
How to set up, monitor, and use financial records and information.
Financing strategy: Borrow and Sell?
Raising capital for a business.
Developing a business plan.
Business ethics and social responsibility.