Frequency Asked Questions

Are We Supposed to Use the ACES Logo Setups for Our Letterhead?

  • Please do not use the newly developed ACES logo setups in your stationery (letterhead, envelopes, business cards, labels, etc). They are only intended for use in promotional materials like posters, flyers, newsletter, brochures, etc.

    NOTE: The Department of Marketing and Communications is currently in the process of updating NMSU's stationery design and as soon as that is completed, the university community will be notified. Print vendors will also be provided with the updated templates.

What Information Should Promotional Materials Include?

  • Use one of the ACES Logo Setups to indicate you are part of the College of ACES.

  • Include one of the ACES Statements (short or long version) on all multi-page documents. You may omit this statement if you are developing a single-page flyer, postcard, or poster--if space does not now allow for its inclusion.

  • We recommend using templates from the NMSU branding website, so that your materials will contain the NMSU crimson. If you would like to develop new materials from scratch, we suggest that you copy and paste the crimson boxes/text from the existing templates into your new materials so that you'll have them in your documents.

  • When preparing the content of your promotional piece, don't forget to answer these questions in your document: Who? What? When? Where? and (if necessary) Why?

  • Include the ADA statement when an event is open to the public.
    If you are an individual with a disability who is in need of an auxiliary aid or service to participate, please contact John Doe in advance at (575) 646-#### or 

  • Include the EEO statement on all ACES materials.
    New Mexico State University is an equal opportunity / affirmative action employer and educator. NMSU and the U.S. Department of Agriculture cooperating.

  • Photos always enhance the quality of print materials, so try to include at least one photo. The new collection of high-resolution photos, Promo Photos, on the ACES website is available for you to use. You may also download photos from the NMSU Photo Archive.

  • Always include contact information: name of staff member, phone number, email address, and website.

Can I Add the Name of My Program to the Logo Setups?

You can add the name of your program beneath the ACES logo setup of your choice, separated by a horizontal rule. NMSU has limited licenses for the Gotham font family. "Open Sans (light and extra bold)/" can be downloaded for free and used a as a substitute for Gotham. You can download Open Sans directly from the Google Font Directory. We only ask that you don't bold the program name, but you can enlarge the font size, like these examples:

Two examples of the ACES / Extension logo setup separated with a horizontal line and 'Miscellaneous Extension Program' beneath it.

You can also use one of the ACES logo setups on the document and then place the name of the program prominently on the page in another location away from the logo setup, like this example:

Photo of the Mark McCollum Congressional Fellowship Program flyer with the ACES logo setup located in the center of the flyer and the name of the program used as a main heading.

Can I Co-Brand My Program Logo with the ACES Logo Setups?

If you would like to co-brand your program logo with the logo setup, please submit a written request to Claudia Trueblood ( Each request is reviewed on a case-by-case basis. In general, we recommend the options listed above pursuant to the NMSU Logo Policy cited above. Here's an example of an approved co-branded setup:

Example of co-branded ACES logo setup with 4H clover.

How Can I Use the Logo Setups on Embroidered or Small-Sized Promotional Materials?

How can I use the logo setups on embroidered or small-sized promotional materials? If you need to purchase embroidered materials like t-shirts or caps or materials with a small area for printing like cups, pens, etc., we've developed a collection of abbreviated logos you can download and use: Abbreviated Logos

What is the Difference Between the EPS Format Logo and the JPG Version?

The ACES logo setups were developed in Adobe Illustrator and are available in both EPS and JPG formats.

The EPS formats are recommended for print vendors if you are planning on developing large-format projects like tablecloths or large signs.

The JPG versions will work on all other print materials. We've explained the difference between the two image formats in our Publishing Tip entitled "Graphics Fundamentals II: Image Format."

If you have any questions about using the ACES logo setups or branding guidelines, please contact Ana Henke, Senior Media Specialist, Marketing and Communications or 575-646-1174. She is also available to review and critique your promotional materials if you would like some feedback.